| 翻訳と辞書 |
| Theodore Levitt ： ウィキペディア英語版 |
Theodore Levitt
Theodore Levitt (March 1, 1925, Vollmerz, Main-Kinzig-Kreis, Germany – June 28, 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the ''Harvard Business Review'' and an editor who was especially noted for increasing the Review's circulation and for popularizing the term globalization. In 1983, he proposed a definition for ''corporate purpose:'' Rather than merely making money, it is to create and keep a customer.〔Levitt, T (1983) The Marketing Imagination, New York: Free Press.〕
==Early life==
Levitt was born in 1925 in Vollmerz. A decade later his family moved to Dayton, Ohio. He served in World War II, received his high school diploma through correspondence school and then earned a bachelor's at Antioch College and a Ph.D. in economics at Ohio State University. His first teaching job was at the University of North Dakota.〔(''PROFESSORTHEODORE LEVITT, LEGENDARY MARKETING SCHOLAR AND FORMER HARVARD BUSINESS REVIEW EDITOR, DEAD AT 81'' )〕
In 1959 he joined the faculty of the Harvard Business School. Later that year, he became world-renowned after publishing ''Marketing Myopia'' in Harvard Business Review where he asks "What business are you in?", a phrase that demands one account for the significance of the job one does.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Theodore Levitt」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|